张学友演唱会的思考:你的消费被他们掌握 - 德化论坛

四年之前，张学友在18个月的时间内进行了146场演出，并以12个月内观众总数2048553人次打破了吉尼斯世界纪录。

这些数据表明，作为一个能够打破吉尼斯世界纪录的歌神，他具备的影响力绝非一般，而这种影响力正是企业进行宣传，增强品牌知名度、赢得消费者关注的大好时机。

四年后，张学友在北京展开“A CLASSIC TOUR 学友-经典世界巡回演唱会首场巡演，作为全球高端家电品牌，卡萨帝切入其中。

搭建与消费者之间的感性关系

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